April 2021 Meeting at SQGNE (online)

      View the slides       •       View recorded [Zoom] presentation

Build Buy-In—Increase QA's Perceived and REAL Value


Speaker: Robin F. Goldsmith, JD, Go Pro Management

Wednesday April 21, 2021   —   breakouts/networking 6-6:30, meeting 6:30-8

Is QA being challenged in your organization? Many QA groups have been dissolved recently under the (hopefully-mis-)impression that developers can do all needed testing. Such attitudes reflect a failure to buy into QA's value, usually because the QA specialists have not successfully communicated their value, perhaps more often than recognized because QA has not delivered claimed value.

In this interactive session, QA and business value thought leader Robin Goldsmith explains how to deliver and communicate value the business can buy into.

  1. How businesses define and measure value
  2. Translating quality into business terms
  3. Making sure your QA in fact delivers value the business recognizes

About the Speaker:

Robin F. Goldsmith, JD is one of the few with legitimate credentials in both requirements/business analysis/value and QA/testing, as well as project and process management/measurement/improvement. Uniquely positioned to help you get REAL value right results right, he works directly with project teams assisting, coaching, and training business, systems, and project professionals on risk-based Proactive Software Quality Assurance™ and Proactive Testing™, REAL requirements, project management and leadership, REAL ROI™, metrics, outsourcing, and process improvement. Go Pro Management, Inc. President and SQGNE past President and current Vice President, Robin is author of "Discovering REAL Business Requirements for Software Project Success" and the forthcoming "Cut Creep—Write Right Agile User Stories and Acceptance Tests Right." Reach him at www.gopromanagement.com or robin@gopromanagement.com.

Congratulations to Eduardo Sanchez, who won the book raffle for the second month in a row. Since it was St. Patrick's Day, someone suggested Eduardo had the luck of the Irish – winning The Art of Agile Development by James Shore & Shane Warden, donated by member Manny Jasus. Eduardo has promised to donate a book for a future raffle. Please follow his lead and donate books as well.

Thanks also to Bob Crews for arranging our Special Bonus SQGNE meeting Feb 9. Sohail Haque, Agile & Dev/Ops Practice Manager at Checkpoint, shared key info and insights on “The Untapped Value of Jira and What You Need to Know.”

Meetings are held on the *THIRD* Wednesday of each month from September through June, until the pandemic at the offices of RSA, 174 Middlesex Turnpike, Bedford, MA 01730. We want to serve our members as best we can and intend to resume in-person meetings when the CoVid-19 danger subsides. Sorry, we haven't figured out how to distribute free Flatbread pizza through an Internet connection.

Early participants can join a Zoom breakout room for networking 6:00-6:30.
(Please also provide ideas on ways to improve the online networking.)

Thanks to SQGNE's Mike Arnold who arranges and runs the Zoom meetings.

Quality is everyone's job but not everyone's specialty. Whatever your role, SQGNE helps you better understand and apply software quality to improve your job and career performance. Attending monthly meetings, reading and posting on the SQGNE LinkedIn Group, and volunteering in various SQGNE capacities all contribute to your benefit. We especially need your help with membership and communications but welcome your involvement in whatever you'd like to do.

Because of uncertainty regarding in-person meetings, we'll be conducting online Zoom meetings at least through February, which gives us the opportunity to have outstanding non-local speakers. In order to present programs that help you, we need you to recommend monthly presentation topics and hopefully also speakers, including yourself. Recordings of our Zoom presentations, starting May 2020, are accessible on the Past Presentations and Calendar pages.

SQGNE is initiating economical, convenient online professional training, including “A Practitioner’s Guide To Agile/Scrum Software Development” and “CSQE Exam Prep”. Contact Darin Kalashian at seminars@SQGNE.org or darin@dskquality.com for more information and to discuss additional topics. Look on the SQGNE LinkedIn group for notices of other events of interest.

Please read, comment on, and add posts on our SQGNE LinkedIn group. Several weeks ago, new member Fritz Reeve posted a question looking for members‘ informed advice; and at last check, nobody had responded. Please chime in. Such group discussions are a valuable benefit relying on members’ active participation.

SQGNE relies on sponsors like Checkpoint Technologies and Flatbread Pizza of Bedford to enable us to continue our 27th season as an educational and networking forum for promoting software quality and professionals. RSA will not be hosting in-person meetings, so we need a new site north of Route 128 (ideally in the Bedford/Burlington area) for when in-person meetings do resume. Please help us identify topics, speakers, and additional sponsors. Contact Robin Goldsmith at robin@gopromanagement.com.


Please donate software/quality/testing books for upcoming raffles when live meetings resume. Thanks to member Manny Jasus for donating a bunch and to Director Bill Basinski for arranging to receive some MIT library deaccessions. We can use more, since we're essentially out of what once seemed a never-ending supply.



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Aug 2020