Next Meeting at SQGNE: online

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Using Quality Function Deployment (QFD) Thinking to Drive Software Quality


Speaker: Kevin Weiss, CEO of Philip Crosby Associates

Wednesday April 8, 2020

QFD is widely influential and highly-respected, yet surprisingly little known, especially in software. QFD popularized the “voice of the customer (VOC)” approach to identifying needed quality and using a House of Quality to map how proposed solutions do and do not satisfy the said needed quality. QFD can be a powerful aid to assuring delivery of quality software.

Philip Crosby was one of the three monumental quality gurus, along with W. Edwards Deming and Joseph Juran. Together, they made Quality top of mind. Most of what we do today, and too often take for granted, was because of their breakthrough thinking. Phil Crosby introduced: cost of quality, zero defects, the basis for capability maturity models, and the most common definition of quality as “conformance to requirements.”

Kevin Weiss carries on today as CEO of Philip Crosby Associates and brings us desperately-needed insights to fill too-common software quality gaps due to thinking that ignores wisdom older than the latest tweet.

Kevin previously was General Electric's IT Six Sigma Master Black Belt responsible for Board-empowered enterprise-wide parallel quality structure affecting the entire software development organization and contributing significantly to GE's quality-driven business dominance.


Meetings are held on the second Wednesday of each month from September through June, under normal circumstances at the offices of RSA, 174 Middlesex Turnpike, Bedford, MA 01730. We want to serve our members as best we can and intend to resume in-person meetings when the CoVid-19 danger subsides. Sorry, we don't know how to distribute free Flatbread pizza through an internet connection.

Register NOW at https://us04web.zoom.us/meeting/register/uJAqdOuqqzIo-ahx57vMRnBxyyZYvx7CFw to receive the link for joining


SQGNE helps you improve your job and career performance. Attending monthly meetings, reading and posting on the SQGNE LinkedIn Group, and volunteering in various SQGNE capacities all contribute to your benefit. Extra thanks to Mike Arnold for arranging our Zoom online presentation capabilities and to Bill Basinski, Darin Kalashian, and Ann Cultrera for QA assistance. In order to present programs that help you, we need you to recommend monthly presentation topics and hopefully also speakers, including yourself, and annual or meeting sponsors.

WE NEED A SUCCESSOR to President Stan Wrobel who is absolutely stepping down after graciously serving an extra year as Interim President! Nominations for all positions are open for elections in June. Please step up yourself, or suggest another member — they and we will forever be in your debt :-) Contact Nominating Committee Chair Ann Cultrera <ann.cultrera@gmail.com>.

SQGNE relies on sponsors like Checkpoint Technologies, RSA, and Flatbread Pizza of Bedford to enable us to continue our 26th season as an educational and networking forum for promoting software quality professionals. We also may need to find a sponsor to host meetings next season, preferably in the Burlington/Bedford area. Please help us identify topics, speakers, and additional sponsors. Contact Robin Goldsmith at robin@gopromanagement.com.

SQGNE is beginning to offer additional education and training, including upcoming sessions for “CSQE Prep” and “A Practitioner’s Guide To Agile/Scrum Software Development”. Please contact Darin Kalashian at seminars@SQGNE.org or darin@dskquality.com to express your interests and get answers to your questions. Look on the SQGNE LinkedIn group for notices of other events of interest.


Please donate software/quality/testing books for upcoming raffles when live meetings resume. We're essentially out of what once seemed a never-ending supply.




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Mar 2014